Launched GENIUX, a new startup focused on defining new travel experience
With great enthusiasm, we celebrate the establishment of the first startup under our startup studio, Urban Futures SpA. On December 20th, at Milano Notai studio in Milan, Geniux Srl SB was officially founded, poised to revolutionize the tourism sector through an innovative platform.
Geniux aims to streamline access to authentic and innovative tourist services, seeking to enhance the experience and knowledge of territories, their traditions, and uniqueness. Embracing the duality of technological innovation and social responsibility, Geniux positions itself as a benefit corporation.
The distinctive core of Geniux lies in its mission to actively contribute to the growth of local realities. This uniqueness reflects an awareness of the importance of integrating innovation with a positive impact on the communities it serves.
We take pride in the team that will lead Geniux on this venture. In addition to the internal expertise of professionals of Urban Futures, the startup welcomes prominent investors and board members. Adriana Defina, a senior manager in the user experience sector, and Nicola Villa, a senior vice president with extensive experience in high-tech, finance, and public sector, will accompany Geniux on its path to growth and success.
With Geniux, Urban Futures SpA continues to solidify its commitment to innovation and positive societal contributions. We look to the future with confidence, knowing that this initiative not only promises commercial success but also a significant impact on communities and the tourism sector as a whole.